AI & Job Security

Challenge: A manufacturing company was rolling out AI-powered quality control systems and feared it might spark anxiety about job replacement.

What SynPop Did: Simulated employee sentiment when presented with different AI rollout messages — from “efficiency gains” to “role evolution” narratives.

Insights: 42% of production-line employees expressed high concern under generic messaging. Shifting to emphasize upskilling opportunities reduced high-concern responses to 18%. Younger employees showed less anxiety but wanted more training programs.

Outcome: HR launched targeted communications and training ahead of rollout, reducing attrition risk and improving AI adoption.