About Us
Road So Far
Sept 2025
📈 Beta testing closes. Learnings are integrated, and SynPop officially prepares for market launch.
June 2025
🧪 Beta testing begins. Selected HR teams start using SynPop to simulate employee reactions and shape the future of HR decision-making.
March 2025
🤝 Strategic partnership with 10x Studio, bringing world-class AI expertise to accelerate product development.
January 2025
🚀 SynPop is born. The first Proof of Concept (POC) demonstrates the power of synthetic workforce simulations.
Who Is Behind SynPop
Matteo Gelpi – Founder
Matteo is the driving force behind SynPop, leveraging his expertise in People Analytics, HR Strategy, and enterprise consulting to revolutionize synthetic-population simulations. With a proven track record leading global workforce-analytics initiatives, he spearheads SynPop’s growth, technology adoption, and market expansion to make behavioral modeling a standard tool for large enterprises.
Giorgio Patrini – General Advisor
As CEO of 10xStudio and Sensity AI, Giorgio shapes SynPop’s technical roadmap and strategic partnerships. With deep expertise in generative modeling, large-scale data systems, and enterprise architecture, he ensures our platform delivers robust, secure, and insightful workforce simulations.
Who Is Backing up SynPop
10x studio
10xStudio is a venture studio partnering with domain-expert founders to build next-generation simulation platforms. As a strategic shareholder in SynPop, they provide hands-on technical expertise, platform engineering, and enterprise-scale support—ensuring our synthetic-population engine stays cutting-edge, scalable, and ready for mission-critical HR use cases.